Fresh Coat Painters of Short Pump
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Short Pump Meet the Team

Your Fresh Coat Painters of Short Pump Team

Your Trusted Professional House Painters

Having work done on your home can be stressful and at Fresh Coat of Short-Pump, we want you to be able to make the best decision for your family. That’s why we stand by our firm quotes and why I invest so much energy into having the right people on my team. At Fresh Coat of Short-Pump, we’ll treat every house like it’s our own because we want to be the most trusted painting company in the area.

Alex with Fresh Coat Painter carAlex Rogatnik - Owner

I’m Alex Rogatnik, the local owner of Fresh Coat Painters of Short-Pump. I live in the area with my wife and our three beautiful children. Fresh Coat Painters offers residential and commercial painting services including interior and exterior painting, wood staining, and other services for nearly every protective coating application. We have a 24/7 receptionist, online scheduling, free detailed quotes and we only use high-quality materials for every project. Our professional painters are background checked and insured.

Areas We Serve:


*If your area is not listed give us a call 24/7 at (804) 424-5316!

The Path to Fresh Coat Painters

After buying my home and searching for a painting company to repaint my new house I realized that there is a need for a truly professional painting company in my area. This is when I decided to launch my own painting company. When I came across the Fresh Coat franchise I knew that this is the best way to go about owning my own painting company. I launched Fresh Coat Painters of Short-Pump in October of 2019 with a goal of becoming the “go-to” painting company in Richmond and the surrounding areas. We are committed to answering the phone every time it rings and actually show up when we say we will show up.

Caring for Customers with Superior Quality Service

Fresh Coat gives a personal touch to the painting industry and we care about our customers and their homes. We aren’t in this for a one time paint project. We want people to refer us to their friends and families and to call us again next time they need painting done. This impacts how we do business and how we treat our customers.

As part of our focus on service, we offer a 3-3-3 customer service pledge, which means calls will be answered by a live person within three rings, a quote will be delivered within three days (customer schedule permitting) and the job will be started within three weeks. All Fresh Coat professionals are specially trained, dependable and background-checked, and Fresh Coat of Short-Pump is bonded and insured.

Why Choose Fresh Coat Painters?

  • Expert Residential &
    Commercial Painters
  •  Premium Brand
    Paints & Materials
  • Free Firm Quote &
    Upfront Prices
  • Trained Project
  • On Time, On Budget,
    & Done Right