Fresh Coat Painters serving Mission Viejo
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Mission Viejo About Us

About Fresh Coat Painters of Mission Viejo

Paul's headshot


I’m Paul LaRoque, the local owner and operator of Fresh Coat Painting of Mission Viejo. Thanks for visiting my website, and please consider Fresh Coat for your painting project!

Prior to launching this business, I graduated from the United States Military Academy at West Point and served our Country in the United States Army including tours of duty in South Korea and Iraq. After leaving the service as a Captain, I was recruited by Johnson & Johnson and later by Merle Norman Cosmetics where I was in charge of Operations/Production for their Los Angeles Headquarters.

But like many other people, I had always wanted to own my own business. After talking it over with my wife, we decided to leave the corporate world behind - we were ready for a change!

We looked at various franchises and then a friend told us about Fresh Coat. We used my Army and corporate experience to really check them out. There was no way we were going to join the Fresh Coat team until we were 100% sure they were a reputable, experienced, growing and caring company! After checking and double checking, we joined the Fresh Coat family and are glad we did.

Now let me tell you a little bit about Fresh Coat and invite you to look over our complete website, which we hope will answer most of your questions before I am invited to your home or business to give you an on-site quote. I think what really sets Fresh Coat apart is our commitment to customer service. Working with a painter – or any contractor – should be a great experience. You should never be waiting on a contractor to show up or trying to decipher a quote on the back of a business card. Fresh Coat offers residential and commercial painting services including interior or exterior painting, wood staining, and other services for nearly every protective coating application. We have online scheduling, free detailed quotes, and we only use high-quality materials including Sherwin-Williams paints. Our professional painters work for me and are put through full background checks before I bring them on the team. They are on my payroll. I provide Workers Compensation for them and Liability Insurance to protect you and your property.

We have professional painters and top-notch quoting software that allows me to give you a detailed quote when we meet. When you hire Fresh Coat you are working with a local company in Mission Viejo backed by the support of a national company headquarters located in Cincinnati, Ohio, where Fresh Coat was founded. We are not painters standing on the parking lot of a home improvement or paint store asking for work. You will always be able to find us! We are completely devoted to our clients and their homes and we want them to want to run to their friends and neighbors and tell them about their fantastic experience with Fresh Coat of Mission Viejo.

New to Fresh Coat Painters?

Relax! We explain the process so you know exactly what to expect.
  • 1Let's

    We reach out to you before we even start so we can ask questions, talk about your design preferences, and discuss your goals for the project.

  • 2Discuss

    After meeting with you one-on-one, we will tailor our recommendations to fit your needs so you can make empowered decisions.

  • 3Free Detailed

    Our personalized proposals allow you to pick and choose the areas that are most important to you and where your best investments are made.

  • 4You

    When you are comfortable with your free personalized quote, we will coordinate a time to begin the project for you. It’s that easy.

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