Fresh Coat Painters of Florence
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About Us

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Russ and Wendy Fortier

Thank you for considering Fresh Coat of Florence SC for your next improvement project. Whether you’re painting one wall or an entire home, having the right team with the right skills and the right products makes all the difference. I’m Russ Fortier and I own Fresh Coat of Florence SC with my wife, Wendy, and we’re committed to providing you the best customer experience possible and leaving you with a finished project you love every day.

At Fresh Coat we offer residential and commercial painting services including: interior and exterior painting, wood staining and finishing, and other services for nearly every protective coating application. We also have a 24/7 receptionist, online scheduling and clear, detailed quotes. As part of our commitment to customer service, we also offer a 3-3-3 customer service pledge, which means calls will be answered by a live person within three rings, a quote will be delivered within three days (customer schedule permitting) and the job will be started within three weeks.

I’ve worked in service all my life, most recently for a technology company. Customer service is in my bones and, I knew, if we were going to open our own business, it would be something that gave us the opportunity to provide a top-notch customer service experience. When we learned about Fresh Coat, we were immediately impressed with the franchise’s reputation and commitment to customer service and the customer experience. The trade industry in this community doesn’t always have a great reputation – some companies don’t show up at all – and we saw this as an opportunity to change that and give people another option. It’s been our mission to bring a much higher level of professionalism to the painting industry here in our community.

Wendy and I are both Francis Marion University graduates and we have two sons, Tyler and Davis. I’ve lived in the Florence area for more than 30 years and Wendy, a retired teacher, has lived in the region for her entire life. Wendy is a part-owner in the business and is leading the marketing efforts.

Owning this business in this community, which we love so much, was an opportunity we couldn’t pass up. We’re excited to serve our clients, but we’re also looking forward to showing our community’s talented painters that there’s another option. Before we opened this business, we interviewed more than 50 painters, and we realized that they just wanted to be treated with respect, paid for their hard work and recognized for a job well done. We treat our painters right because we want to make sure we have the right people with the right support so we can grow Fresh Coat of Florence SC together.

New to Fresh Coat Painters?

Relax! We explain the process so you know exactly what to expect.
  • 1Let's
    Meet!

    We reach out to you before we even start so we can ask questions, talk about your design preferences, and discuss your goals for the project.

  • 2Discuss
    Options

    After meeting with you one-on-one, we will tailor our recommendations to fit your needs so you can make empowered decisions.

  • 3Free Detailed
    Quote

    Our personalized proposals allow you to pick and choose the areas that are most important to you and where your best investments are made.

  • 4You
    Decide

    When you are comfortable with your free personalized quote, we will coordinate a time to begin the project for you. It’s that easy.

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